Keep Our Seas Blue was a startup company dedicated to helping our oceans through education and awareness.

The desired use of their brand was primarily for merchandise and stationary.

Multiple approaches were pitched, including showing sea creatures with their offspring, representing the families of the sea and what's being asked to protect. Also showing the world making use of the fact it's made of more then 70% water, to illustrate how large these stakes are. And to be favorable for merchandise there was a design using simple fluid graphic shapes.